For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy at iCrossing, member of the board of directors and vice president at SEMPO, and author of "Search t...
Google itself may have moved well beyond a site’s copy as its key ranking factor, but YouTube is still pretty backward in that regard. It can drive massive amount of traffic, help build your brand, and work wonders for your SEO.
said Rob Woods, director of marketing, Reinvent. Joyce noted that the key is to win the popularity contest on other networks and build out a content marketing system across a multitude of digital channels and platforms.
For a long time, Xenu’s Link Sleuth has been a key secret weapon in the SEO’s arsenal. These filters are one of the key differences between Xenu’s Link Sleuth and SEO Spider. However, Xenu’s always had its limitations.
Rob Enderle, principal analyst with the Enderle Group, said while the deal will help Microsoft keep pace with competitors in adding and integrating social networking components, keeping Yammer in tact will be key.
For any product manager, link builder, or marketer who needs to engage with key Twitter influencers (or users at any level), Percollate offers value. The debate rages about whether they actually mean anything or if they’re pretty much just numbers...
In evaluating one’s content strategy, Rob offered some of the following key metrics to consider. Some of the key data points and characteristics of the competitive landscape to watch for included: For off-page (link building and social media...
The reality is they're competing with Google, Apple and many other well known technology companies in key areas of the online media landscape. While we spend a lot of time talking about the battle between Google and Apple, both companies are also...
A mobile search (from iOS or Android devices) that features a movie-centric key term will now bring a new element into the search results: a movie info scrollbar. Google has added some fancy features for the hyper-mobile.
That does also mean, though, that the compiled data may be pulling key terms inaccurately; a "Toporol XL" search, for example, shows heart palpitations as a side effect when they are, in fact, the reason for taking the medication.
YouTube does remain the key target in the early phases, though, and that's good news for most of us. Google has purchased the copyright management group RightsFlow for implementation on YouTube and other Google properties.
While key Googlers have controlling interests in the company, "Google has no official relation" with H211, reports Tech Crunch. Google leaders have offered $33 million to restore historic Hangar One. The funds are being offered through an LLC with...
However, there is one clear advantage of QBL: the fact it gives you those percentage proportions on some key top level metrics, such as link status and type. New tools are being released at a rapid fire rate and more established players continually...
Mozilla has had a rough year, with a 3 percent market share loss, complaints from enterprise companies, and one of Mozilla's key managers (Mike Shaver) leaving for different pastures. Mozilla's search partnership with Google expired at the end of...
Chris Boggs, President Jeffrey Pruitt, Chair Massimo Burgio, Vice President Rob Garner, Vice President Mike Grehan, Vice President Margaret Willette, Treasurer Bruce Clay Dave Fall Motoko Hunt Kevin Lee Kristján Mar Hauksson Dmitriy Minenko...
The experiment changes the look and feel of several key elements of YouTube. YouTube is testing a new design that would clean up the site, make subscriptions more important, and integrate Google+ functionalities, The Next Web reported.
Recent polling shows Romney taking the lead in several key states. While Google avoids direct political commentary on candidates, their search algorithms aren't always so kind. In the bid the the Republican ticket, two candidates face troubles...
The three key elements are the automatic rewards features, expanded and exclusive offers, and partnerships with several major merchants. This time, the acquisition of DailyDeal (a Groupon-styled local offer website) and the Dealmap (a local deal...
All of these unscheduled things can rob you from important and strategic social media time. Making sure we’re getting the right social media things done is key – because it’s so easy to get off track when exciting breaking news happens, like...
These additions will help third-party applications access key features of Google+, making those apps (as ReadWriteWeb puts it) "a little more interesting. Google+ is giving users a pre-post option to disable comments or prevent content from being...
