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Rob

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  1. Insurers must prove bank-style run risk worries wrong

    Be open about liability illiquidity, urge panellists The insurance industry must do more to show regulators they are wrong to worry about a run by policyholders on an insurer, delegates heard at Insurance Risk North America earlier today.

  2. Insurers slowly getting to grips with central clearing

    Survey shows insurers are still grappling with challenges of central clearing The third annual BNY Mellon/Insurance Risk collateral management survey reveals how insurers are grappling with the challenge of central clearing for over-the-counter...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    The data in this study highlights the tipping point for share-of-voice for the beauty business," said Rob Ciampa, CMO of Pixability. She's just one of the best known YouTube vloggers (video bloggers), "haul girls", and other beauty content creators...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    Rob Ousbey wrote a great post about using giveaways to earn links for Moz. Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no exception. Unfortunately, there are so many posts about link removal that it's...

  5. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    If that isn't enough, Rob Petersen has another six examples. One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the budget for...

  6. Social PR Tips to Get Fit for 2013 Digital Marketing

    said Rob Woods, director of marketing, Reinvent. If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. They’re the vitamins, nutrients, cardio, weightlifting and supplements that...