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Roas

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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    However, those that are eligible enjoy a high ROAS, especially on short and mid-tail keywords. But with intense competition and multiple sellers, it takes some creativity to stand out and grow sales. Additionally, high conversion rates on Amazon...

  2. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. For example, if an advertiser spent $20 and generated $100 in sales...

  3. Google Goes Shopping, Buys Channel Intelligence for $125 Million

    CI says they helped create a solution to help merchants optimize Return on Ad Spend (ROAS) for product listing ads. Google has acquired ecommerce solutions firm Channel Intelligence (CI). CI handles ecommerce solutions aimed at boosting the sales...

  4. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    In the old days of SEO, traffic and ranking improvement easily justified investment, but those metrics are difficult to argue against CPA, ROAS, CPO, impressions, reach reports or those cost analysis spreadsheets paid search and advertising folks...

  5. 5 Remarketing Tips to Maximize Your Holiday SEM

    This allows you to hit a way bigger keyword set than you use in your normal campaigns – you can bid to number one spots on head terms that generally don’t have ROAS for you, like “chair” or “toy” (along with super-cheap ones like “gift” and “free...

  6. Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

    To understand the relationship between keyword length and profitability, we did not look at return on ad spend (ROAS) per se – (i.e.revenue generated from the SEM ad spend, divided by SEM ad spend). ROAS is usually a target, and SEMs can achieve...