SEO News

Road Running

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  1. 9 Things You Must Update When Moving Your Business Location

    This can help alleviate questions, prevent suite or abbreviation errors, and save headaches in data consistency down the road! If you're running paid advertising campaigns and you're focusing on a local market - your physical address needs to be...

  2. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    This has been a long road and we are absolutely delighted with today's judgment," the firm said in a statement to Reuters. The case, brought against Google by The Authors Guild, has been running since 2005 and has taken many twists and turns along...

  3. Interactive 4th of July 2013 Google Doodle Takes You on a Road Trip Across America

    Featuring a family of animated dogs, clicking through the Doodle will take you through a series of 13 fun road trip style photos featuring the animated family in various U.S.locations – such as at Mount Rushmore, a baseball stadium, stopping for...

  4. Setting up PPC Campaigns

    For instance, if you sell bicycles you should start with "road bikes" and "mountain bikes," then branch out into more descriptive subsets or features, like "inexpensive road bikes" or "pro mountain bikes.

  5. SEOs Strike Out as Google Encrypts Signed-in Search Data

    Hunt went on to say that, "I wonder what that ‘premium data’ cost will be sold for down the road? If the group that this effects were to become large enough, it could have a serious impact on the conversions for any business not running AdWords, it...

  6. Google Mobile News Roundup: Android Security, Avoid Traffic, Emergency Numbers & More

    On the road with your electric car and need to find a charging station? The attacks affected phones running on versions before 2.2.2. Following the DroidDream Android malware scare, Google announced that they had removed the malicious applications...

  7. The Truth About Conversion Rate Optimization: It's Not About You and Me!

    This is often how companies get started on the road to optimization. If each test you execute requires a favor from the IT department, you may find yourself running out of favors. My last column about Google's Instant Previews feature generated a...

  8. Why You Should Combine Your PPC & SEO Strategies

    For example, Road Runner Sports ranks well for [running shoes”. Studies show that organic search receives as much as 70 percent of total clicks from search results. But having both a paid and an organic listing has proven to increase the amount of...