SEO News

Road Running

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  1. Setting up PPC Campaigns

    For instance, if you sell bicycles you should start with "road bikes" and "mountain bikes," then branch out into more descriptive subsets or features, like "inexpensive road bikes" or "pro mountain bikes.

  2. SEOs Strike Out as Google Encrypts Signed-in Search Data

    Hunt went on to say that, "I wonder what that ‘premium data’ cost will be sold for down the road? If the group that this effects were to become large enough, it could have a serious impact on the conversions for any business not running AdWords, it...

  3. Google Mobile News Roundup: Android Security, Avoid Traffic, Emergency Numbers & More

    On the road with your electric car and need to find a charging station? The attacks affected phones running on versions before 2.2.2. Following the DroidDream Android malware scare, Google announced that they had removed the malicious applications...

  4. The Truth About Conversion Rate Optimization: It's Not About You and Me!

    This is often how companies get started on the road to optimization. If each test you execute requires a favor from the IT department, you may find yourself running out of favors. My last column about Google's Instant Previews feature generated a...

  5. Why You Should Combine Your PPC & SEO Strategies

    For example, Road Runner Sports ranks well for [running shoes”. Studies show that organic search receives as much as 70 percent of total clicks from search results. But having both a paid and an organic listing has proven to increase the amount of...

  6. Eightfold Logic Intends To Link Up Potential Business Partners

    Nonetheless, the relative simplicity of spamming tactics over properly cultivated engagements, mean the high road (of quality and relevance) is too often the road less travelled. The preponderance of links on Google's ranking algorithm is such that...

  7. Twitter 101, Part 2

    Several tools will help you follow your tweets while you're on the road. Now that you've been armed with tools to get up and running, we'll review a few simple terms you need to know. Now it's time to introduce you to tools and resources that will...