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  1. Remarketing Lists for Search Ads: 4 Smart Strategies

    Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now. RLSA here takes the opposite form: reduce bids for people who have already subscribed. Use RLSA to bid much more aggressively for...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    RLSA is available only once campaigns are updated to enhanced campaigns. Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all advertisers worldwide. Keyword search is the primary source of relevancy with RLSA...