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  1. Marin Adds Google Shopping Campaign Management

    Marin also had another "first" recently when it staked its claim as the first Google API partner to support RLSA. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. In the early stages of online advertising, targeting...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Support of Google AdWords RLSA adds another arrow to our customers...

  4. Remarketing Lists for Search Ads: 4 Smart Strategies

    Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now. RLSA here takes the opposite form: reduce bids for people who have already subscribed. Use RLSA to bid much more aggressively for...

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    RLSA is available only once campaigns are updated to enhanced campaigns. Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all advertisers worldwide. Keyword search is the primary source of relevancy with RLSA...