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Risk Taking

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  1. Google+ Drops Controversial Real Name Policy After 3 Years

    The risk is users to create a disruptive, offensive, or confusing experience by using things like upside-down characters, obviously fake names, like ‘god' or worse. They even went so far as to apologize to consumers and assure them that they are...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    We value calculated risk taking. To get a full understanding of how they push all of their operations to optimize it is worth taking a few minutes to look through the Slideshare Amazon.com: the Hidden Empire.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Is Lisa at risk of losing her job? Um … I was actually thinking about taking it in the opposite direction. To add insult to injury, someone had set fire to Don's billboard the night before, and people were taking pictures of the flaming billboard...

  4. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    The details of how https and SSL are compromised can be found in this Information Week article, which noted that "all versions of the transport layer security (TLS) and secure sockets layer (SSL) protocols are vulnerable to the attack, but not...

  5. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    When checking spammy inbound links, you definitely run the risk of infection. When announcing the release of Penguin 2.0, Cutts explained that Penguin 1.0 only analyzed the homepage of a website versus taking all pages into account (hence the...