This is why “risk reversal” is such an important element of your ad copy. Your customers want to guard against risk by choosing someone they know and trust. Risk While your customers want to solve their problem, they also want to guard against the...
That's the real news from his talk -- a possible reversal, perhaps soon -- not the admission of compromise which Then again, perhaps a reversal isn't really likely to happen soon. We faced a choice at that point: hold fast to our commitment to...
That's why it's so alarming to see the sudden reversal. Those in the "I believe" camp feel Google would simply risk too much in the long-term for any short-term gains it might get. The outcry from affected site owners has been unprecedented, in my...
