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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    By narrowing your link-building tactics to just one or two, you run the risk of it not being important enough or even being considered in Google's ever-changing algorithms. However, if you have the exact same content on your site, too, you run a...

  2. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    But if you can’t link within context, don’t - you want to build up a strong reputation as a writer, don’t risk it, the SEO value will come in time anyway - so keep it natural. Is there such a thing? That’s a question most SEOs, marketers, and...

  4. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Deliver on Your Headline Promises or Risk Losing Your Audience The best content with a boring headline that does a poor job of giving the reader a reason to click has failed. Studies have shown that up to 80 percent of readers never make it past...

  5. Google+ Drops Controversial Real Name Policy After 3 Years

    The risk is users to create a disruptive, offensive, or confusing experience by using things like upside-down characters, obviously fake names, like ‘god' or worse. When it comes to Google+, Google has been known for their strict guidelines and...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Theoretically, if you only publish quality content, you should never be at risk. With the recent Panda 4.0 update, it's more important than ever to tend your content flock. Panda isn't going away. In fact, Google continues to dial up the importance...

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    On the flip side, there is also risk with conducting tests and differentiating your traffic sources. There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries to your...

  8. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Big corporations bully smaller businesses all the time, but it's hard to believe that YouTube would risk angering its user base by blocking popular content in order to strong-arm a licensing deal. Why Would YouTube Risk This?