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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    We value calculated risk taking. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg. Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida, on...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships with existing customers as well. When an online local listing for a business is...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Many will put websites at risk with black hat or spammy practices. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Admittedly, it was easier in the early days of the commercial web.

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Learning as you go pays off; with risk comes great rewards. It began with President John F. Kennedy standing before Congress in 1961 and made it a goal to put a man on the moon before the decade was over.

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of YouTube in 2006 when it seemed like a big risk, is the senior most woman at Google, and will now become the Senior Vice President of YouTube.

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Is Lisa at risk of losing her job? Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. Earlier that day, Don asked Lisa to develop a...