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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Deliver on Your Headline Promises or Risk Losing Your Audience The best content with a boring headline that does a poor job of giving the reader a reason to click has failed. Studies have shown that up to 80 percent of readers never make it past...

  2. Google+ Drops Controversial Real Name Policy After 3 Years

    The risk is users to create a disruptive, offensive, or confusing experience by using things like upside-down characters, obviously fake names, like ‘god' or worse. When it comes to Google+, Google has been known for their strict guidelines and...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Theoretically, if you only publish quality content, you should never be at risk. With the recent Panda 4.0 update, it's more important than ever to tend your content flock. Panda isn't going away. In fact, Google continues to dial up the importance...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    On the flip side, there is also risk with conducting tests and differentiating your traffic sources. There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries to your...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Big corporations bully smaller businesses all the time, but it's hard to believe that YouTube would risk angering its user base by blocking popular content in order to strong-arm a licensing deal. Why Would YouTube Risk This?

  6. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    We value calculated risk taking. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg. Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida, on...

  7. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships with existing customers as well. When an online local listing for a business is...

  8. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Many will put websites at risk with black hat or spammy practices. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Admittedly, it was easier in the early days of the commercial web.