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  1. You Are Not in Control – #RIMC 2012 Highlights

    Without slides and in a very relaxed tone, the president talked us through his personal experiences of new media; in particular about how instrumental social media had been as a tool for the people of Iceland to organize and protest after the fall...

  2. Writing Sales Copy For Conversions, Part 2

    Your editorial tone should have the following attributes: Today, I'll focus on the other key elements: tone and style. Tone This in turn should make your cash register ring more often. Most Internet surfers are constantly subjected to a barrage of...

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  3. Daily SearchCast, June 13, 2006: Google Still A Tech Company, Says Schmdit; Google Earth Gets New Features; GBuy To Take On eBay's PayPay?; eBay Takes On AdSense; Yahoo Answerers In Times Square

    Tone Meant to Fall on Deaf Ears A Ring if so, eBay's got an AdSense challenger that's been unleashed. In Times Square, Yahoo Answers is getting big promotion and more! Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11...

  4. Search Marketing's About People and Principles, Not Just Algorithms, Part 1

    At times, sponsors like Alcoa threatened to pull their funding if they didn't like the tone of Edward R. To ring in the New Year, I finally made it out to see Goodnight, and Good Luck, the film about life inside the CBS newsroom during the McCarthy...