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  1. "Which Update?" Is the Wrong Question

    A drop in traffic tied to the Panda algorithm has to be related to content, right? While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is entirely the...

  2. Secret Sauce LoMo Tips for More PPC Sales

    If you aren't using mobile-specific paid search ads, you're doing it wrong. Google Shopping is managed in AdWords, cozied right up there with your PPC campaigns. Paid search marketers have understood that mobile is important for some time, but few...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There is nothing wrong with being a focused, specific boutique agency, but don’t say you do everything when you really don’t have the team, process, or proven results for that service. I understand that the rollercoaster ride can be exhausting, but...

  4. Deal With the Big Rocks First

    Wrong, again," said the professor. She told them they were wrong. If you don’t start with the big rocks, the fundamental things your site must do for the users, then you end up optimizing the wrong things.

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only if you get the AdWords part right to begin with. Wasting Money on the Wrong Traffic Or perhaps you’re doing everything right inside your account...

  6. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  7. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Ideally, you've hired an agency or professional to manage your campaign and they've chosen the right keywords after performing extensive keyword research. Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7...

  8. Social Customer Service Secrets to Avoid Negative Search Results

    When something goes wrong, it seems like nothing is going right for a customer. But when nothing is wrong, everything that does go right is amplified and a pleasant surprise. Not as a make-up for doing something wrong, but as a random act of...

  9. Google Dorking: Feds Warn Against Malicious Cyber Actors

    As a result, Public Intelligence, the research project that says it "[aggregates] the collective work of independent researchers around the globe who wish to defend the public's right to access information," has posted the release on its website.

  10. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Instead, my goal is to get you moving in the right direction so you can identify potential Panda problems for mobile users. This post can get you moving in the right direction from a mobile Panda standpoint, and quickly.