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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They ended 2013, selling $74.45 billion worth of stuff, all kinds of stuff. If I tell you everything right now people might decide to take an extra coffee break during my presentation. Your company can as well, says best-selling author and online...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    And – do a lot of all of the above (plus lots of other stuff). An example link (from a French site) for MainStreetHost (from September, 2013 – this isn't something they did "back in the day," this is current stuff):

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You can get ROI right away if you get a very simple persona profile. You can do more advanced stuff later. Pulizzi warns against jumping right in at the level of keywords, platforms and big data. If you can get them started on the same page, you...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    There are too many "7 ways to.posts right now. Even mind-blowing, epic stuff needs a push to rise above the noise in 2014. A mood that encourages them to share your stuff. If you know someone who fits the bill, let me know in the comments section...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    Our client's recovery from Penguin, even without a Penguin update to help it along, should be more than enough to persuade you that this stuff works. Focus on how you can help them financially, socially, or by appealing to their sense of right and...

  6. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Embedded media are pictures and videos that show up right in a tweet. Make it easy to share stuff on Twitter, and people will (see Instagram, Tumblr, Path). Global events like the World Cup, the Olympic Games, or even the Oscars, might have the...