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  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sponsored Stories Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. Everybody now has the view that you fish where the fish are...

  2. Facebook Ads Updates: Bigger Images & News Feed Option Placements

    Word to the wise, Facebook advertisers: If you're running ads or sponsored stories in the news feed, keep a close eye on those comments and take control by hiding or deleting angry comments about "spamming their news feed," and understand that if...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Improve SEO, Aid Conversion (Social Proof), Reduce Content Costs online stories or articles with significant brand focus or mention X $_____ equivalent content creation cost _____________________________________ = $ Article...

  4. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Sponsored Stories: a method to reach friends of current “fans” For most people, a good love story is watching the journey from initial attraction, to wooing, to the challenge or roadblock right before the end that makes a truly epic love story.

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Set an objective; as Facebook says in their targeting help documentation, “Our system will optimize your ad or...

  6. Facebook Mobile Ads a Hit for Investors, But What About Marketers?

    Click-through rates on Facebook mobile ads are significantly higher than those of their desktop counterparts, causing many a tech publication to declare Sponsored Stories on mobile a success. We should all run out and switch to mobile Sponsored...

  7. Facebook Settles Privacy Lawsuit, Buys Facial Recognition Company Face.com

    Facebook has been ordered to pay $10 million to charity to settle a lawsuit over Sponsored Stories. The proposed class-action lawsuit accused Facebook of violating California law by featuring user “Likes” as Sponsored Stories without compensation...

  8. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    He said that number represented a huge increase over the 16 percent of fans that Pages reach without ads or Sponsored Stories. We are evolving from advertising to stories," Hoefflinger said. Ads are good, but stories are better.

  9. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    A limited number of Facebook advertisers are testing what appears to be the next iteration of Sponsored Stories. Over the last year, brands have been able to run Sponsored Stories - or social context ads - based on what users "like" on Facebook or...