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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. If you read on, WPP’s Sir Martin Sorrell actually said they plan to...

  2. Yahoo! AMP! plus Full Text: Yahoo Proxy Statement

    We are winning new business partners and expanding relationships with existing partners -- WPP, Wal-Mart, CBS, and more than 770 newspapers now in our newspaper publisher consortium. Our acquisitions of Right Media, BlueLithium, Zimbra, and Maven...

  3. Yahoo, WPP Partner To Sell Ad Inventory

    WPP agencies will work with 24/7 Real Media to integrate their proprietary targeting capabilities into the platform and develop custom trading strategies, which can be seamlessly executed via the Right Media Exchange on a highly targeted and cost...

  4. FTC approves Google's acquisition of DoubleClick

    Google's announcement also noted several recent acquisitions by their competitors, including: "Yahoo's acquisition of Right Media; AOL's acquisition of ADTECH AG and TACODA; WPP Group's acquisition of 24/7 Real Media; and Microsoft's $6 billion...

  5. Yahoo Closes Right Media Deal

    Of the remaining big-name acquisitions announced this spring, Google-DoubleClick and Microsoft-aQuantive are still awaiting regulatory approval, and the WPP-24/7 Real Media acquisition closed earlier this month.