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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    The days of cloaked URLs, link exchange schemes, keyword stuffing and other black hat techniques belong in the dark pages of SEO history that no one would want to revisit today. Being active on social media and generating a high level of social proof

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. In the early stages of online advertising, targeting options were predominantly derived from traditional media...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SEW: In 2009, NDN introduced the Digital Media Exchange. NDN began as a marketplace for the exchange of premium video. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    Get plenty of referral traffic, put your call to action somewhere highly visible, and offer something of value in exchange for the email address. To bridge the gap between hardcore and mainstream followers, focus on content and resources related to...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Earned media activity can be an excellent indicator of high performing messages for...