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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different aspects of the same piece of content then amplify the best performing social...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. Quality content is what pulls the audience into the buying cycle. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. Using Monetate and leveraging past purchase behavior for...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. Most often, when visitors "bounce" from your website it's because they're...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. SEW: In 2009, NDN introduced the Digital Media Exchange. We also get significant traffic from digital-first...

  6. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    In-Depth Articles Feature Mainstream Media and Smaller Reputable Blogs Translation: they're taking a bite out of the online auto comparison and shopping industry by allowing users to compare new vehicles right in the SERPs.

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Earned media activity can be an excellent indicator of high performing messages for brands to amplify in market. I may be out shopping and interested in trying on a pair right now, or a rain storm could trigger my immediate need.