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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. For a marketer, understanding that I searched for Black Rain Boots, clicked on a...

  2. Ford Retains Confidence in Facebook Ads as GM Quits

    In an email exchange, Monty continued, "It's all down to execution. In March, Ford ran a large, unique ad unit on the Facebook logout page. Scott Monty, head of social media at Ford, told ClickZ late this afternoon that his Detroit brand is still...

  3. As Twitter Hits New Milestone, CEO Talks Google, Search, Apple, IPO, Privacy

    It seems they can’t agree on a value exchange, though Costolo hinted that the issue isn’t monetary. As they continue to focus on ad revenue and are valuated at about $8 billion, Costolo doesn’t see the need for an IPO at this time.

  4. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    Meet the Buyers: Defining Quality in the Buying Experience" -- Chuck Moran, CMO of BURST Media, will moderate a discussion among leading New York City digital buyers about what they are looking for in an ad network or ad exchange.