This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the definition of journalism. One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation...
AFC doesn't always qualify as a candidate for QDF, but time factors can define awesome, especially for rich media content, such as trending video or photos. Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking...
Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting...
The comedy community is active on Twitter and Comedy Central is active [on Twitter], so, back in the fall, we were having lunch with the folks at Twitter and the idea surfaced and we thought what a great opportunity for two media brands to come...
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into...
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
The Platform-Shifting Digital Media Consumer To even begin to answer this question, one must grapple with the realities of today's highly fragmented media landscape, which is enough to make anyone's head spin.
Yet Google+ will be 3x more relevant this year somehow, according to this infographic summarizing a B2B Marketing Social Media Benchmarking Report. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U...
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. Kadanoff emphasized that good analytics starts by asking the right...
Expecting a feeds provider to be able to optimize media and bids efficiently is like asking Ashton Kutcher to perform Shakespeare. And while certainly not something just anybody can do, it’s much more straightforward than optimizing media, which...
The social media world continues to spin and brands will continue to figure out the right formula for the social PR newsfeed. The phones didn’t work but social media did. In what is starting to become the new “normal” of tragedy, this week’s Boston...
Trends on social media outlets such as Twitter also transformed during March Madness and even subsequent to the completion of last Monday's game. Why not take advantage of other March events with the same name, right?
Not too long ago, the video tape was the media of choice for living rooms around the world. On select videos, you'll find a VHS button in the bottom right of the player--just click to turn back the clock and enjoy the static and fuzzy motion of the...
If you're a local company, focus in on local search results and social media. Google proudly announces that their spectacles will provide "directions right in front of you" for driving, walking, or just knocking about town.
Additionally, automated social media receives the right feed information along with the fantastic content. Content is shared by social media department. In each of these organizational types, there's communication between the writer and the social...
As brands develop their social media strategies, they should determine a process for pushing out appropriate offers to the right locations and monitor what each location promotes. Carefully choosing the right person(s) to handle social media at the...
and the quality of each members' relationships (is so-and-so reaching out to less people, but converting really well on big media sites? Hire the Right People However, throwing a team right into the deep end isn't effective either, as green...
Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. Searchmetrics is a “well-honed response to a...
