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  1. Target Adds Product Search to App in Time for Black Friday

    Pulling user posts from social media and publishing them on the app Next it was time to see if my closest store (which happens to be located right by Target Corporate) had the Xbox One available. Many Black Friday shoppers have already begun...

  2. Beneficial ownership of assets under scrutiny in divorce

    The titanic struggle between Sir Christopher Hohn and his former wife which played out in the Family Division of the High Court and across the media in the summer was a stark illustration of the dangers that divorce proceedings pose for businesses...

  3. Evolution in Digital Marketing Skill Sets

    Agencies will look for specialization and digital media to grow, which means integrating marketing platform management solutions into their existing advertising capabilities. Because of these technological advancements, marketing effectiveness is...

  4. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks.

  5. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  6. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that...