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  1. SEMPO Tells Government: Don't Censor Search Engines

    As leading search industry expert and SEMPO Vice President Mike Grehan so eloquently put it: "You have no more right to rank at Google than the billions of other pages on the web. SEMPO asserts that heavy-handed regulation will only hurt the...

  2. Business Wire Wins Press Release SEO Patent

    The patent language is foggy, and either handed Business Wire useless intellectual rights or permission to sue every company who ever optimizes a press release. It may be that all Business Wire successfully gained rights to was their specific order...

  3. One Man's Keywords are Another Man's List of Forbidden 'Newsspeak' Words and Phrases

    We'll be right back But no journalist will respond well to being handed a list of search terms to use or a list of trite clichés to avoid using. Image via Wikipedia The latest example of what could be called the sequel to "Through the Looking-Glass...

  4. The Decision-Making Funnel, Stage 3: Desire, Part 2

    Internet consumers are generally too sophisticated or cynical to fall for heavy-handed approaches like this. Once visitors select a product or service from a list of finalists, they want to make sure that they're making the right decision.

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  5. There's No Shortcut to Good SEO...Or Is There?

    They say that punishments can be handed down. Nothing about being in SEO is easy when you try to do it right. You work hard and build a successful life. You reap what you sow. Nothing good in life comes from a lack of effort.