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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Adaptive Shopping campaigns, on the other hand, help ensure a brand's most popular SKUs get the right bid by creating product groups for each item earning high traffic, DoubleClick says. Google subsidiary DoubleClick has announced three additional...

  2. Google Censorship Ruling in Canada Has Worldwide Implications

    While Google had no hand in encouraging use of the rival's product, search results present on Google have proven very useful to the company, as does the advertising they purchase from Google. Search engine censorship seems to be a topic that is...

  3. Google Reveals What New & Expectant Parents Search For

    They're more likely to belong to the younger Millennial generation that has grown up with phones in hand. They can also use their device with one hand, baby in the other. Health is their biggest concern, but believe it or not, college planning is...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The podcast, on the other hand, can be distributed through other distribution channels like iTunes and can be consumed in other ways. The way to avoid this is to make sure you assign the right success metrics to each component and then measure and...