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  1. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    And at least in the version of image search as it existed back then, when you clicked on an image we would sometimes show the information from EXIF data in the right-hand sidebar. The short answer is we did a blog post in April 2012 where we talked...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Sure, when mom was browsing relevant content, our ads appeared – but our ads also appeared when mom would hand their tablet (probably an iPad) over to their kid form some tech-based playtime. Our theory: We got in front of the right people (moms...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. For the report to yield the best results, it’s critical to find the right “competitors” to research.

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Click the "Publish" button in the upper right-hand corner of the page to push your latest updates to your website. We know that the major search engines calculate dwell time, and that low dwell time can be a strong signal that the content at hand...