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  1. Learning to Carry Your SEO Baggage

    Even if you’ve given up those practices now, like that protest that got a little out of hand in college.the arrest record stays with you and so does the potential effect of low-quality links. But sometimes, the hard thing now, is the right thing...

  2. Evolution in Digital Marketing Skill Sets

    The infancy of this industry and its impact might be analogous to agencies in the 1960s learning how to use computers to develop advertisements rather than drawing by hand. Because of these technological advancements, marketing effectiveness is...

  3. Google to Fight Piracy by Modifying Search Algorithms

    We're also testing other ways of pointing people to legitimate sources of music and movies, including in the right-hand panel on the results page," Google added. Google has updated its search engine algorithms in an attempt to restrict piracy...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    The amount of content that’s being created goes hand-in-hand with the amount of data that’s being produced. The right path is marked "content performance marketing," and it’s less about how we get there and more about what we’ve accomplished along...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Adaptive Shopping campaigns, on the other hand, help ensure a brand's most popular SKUs get the right bid by creating product groups for each item earning high traffic, DoubleClick says. Google subsidiary DoubleClick has announced three additional...

  6. Google Censorship Ruling in Canada Has Worldwide Implications

    While Google had no hand in encouraging use of the rival's product, search results present on Google have proven very useful to the company, as does the advertising they purchase from Google. Search engine censorship seems to be a topic that is...