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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  3. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Video and Image Optimization On Page Optimization of HTML Pages

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  5. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    The guidelines published by the search engines provide an excellent foundation, even for those with little to no search engine optimization expertise. And, perhaps more importantly, it is imperative an experienced person who possesses ample mastery...

  6. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    For example, you might find technical problems that caused soft 404s, auto-generated URLs that you didn't even know were there, serious duplicate content problems, thin content, doorway pages, over-optimization, etc.

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of copy for keyword optimization and link references in traditional marketing collateral. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing.

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.