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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Click on that and the first pop-up you will encounter will say "XSS". We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Through published click-through rate data from other sources, Adams said sites will typically experience a 36.4 percent CTR when in the No.position in the search results. Just because you're ranking No.for a term, doesn't mean it's the right term...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Quality score isn't precisely the same as predicted click-through rate – but the two are pretty close. I've been meaning to respond since I read the piece, but hey – better late than never, right? The second reason you should be preoccupied with...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as tracking errors in web forms or when people click on links or buttons. This helps you identify your largest opportunities for testing right...