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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    And because we can count it and allocate it without argument, we focus disproportionately on the last click. Kaufman says other retailers need to be able to use Web-wide data in order to compete with Amazon, because when it comes to what a shopper...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing to your site in the right context. But before you embark on your own link-building campaign, it is...

  3. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. Bidding on your brand terms can provide a lot of benefits - they tend...

  4. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. In fact, your organic search showing up with a paid ad can indicate to...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...