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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    It may not be obvious, but marketers have the ability to transform their profession and skill set with the right data. I tend to choose my words carefully when people ask me about the future of marketing (the discipline) and the future of the...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Through BloomReach technology, the autosuggest feature builds on its predictive search results, which offer a “deep understanding of your products and web wide demand to make sure your customers see the right product mix for their search.

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    The goal of attribution modeling is to choose different weighting options that might reflect how a person interacts with your brand. Before you can choose a model and act on it you absolutely must be confident that you're reflecting the most common...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Hey cstross, I almost added a link to your blog post at http://www.antipope.org/charlie/blog-static/2014/01/introduc.as an example of someone doing it right--you've clearly put a lot of thought into people who can add value for your blog's audience.

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Access the container for your website and click "New" in the upper right corner and then "Tag" to create a new tag in your GTM container. And that's the trouble with the bounce rate percentage you are staring at in Google Analytics right now.