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  1. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Through BloomReach technology, the autosuggest feature builds on its predictive search results, which offer a “deep understanding of your products and web wide demand to make sure your customers see the right product mix for their search.

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    The goal of attribution modeling is to choose different weighting options that might reflect how a person interacts with your brand. Before you can choose a model and act on it you absolutely must be confident that you're reflecting the most common...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Hey cstross, I almost added a link to your blog post at http://www.antipope.org/charlie/blog-static/2014/01/introduc.as an example of someone doing it right--you've clearly put a lot of thought into people who can add value for your blog's audience.

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Access the container for your website and click "New" in the upper right corner and then "Tag" to create a new tag in your GTM container. And that's the trouble with the bounce rate percentage you are staring at in Google Analytics right now.