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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy: School may have just got out for some, but that doesn't mean search marketers...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Resist the Urge to Buy Them There are so many ways to find the right people to start following. As nice as it would be to just get the number and move on with +Post ads, don't give in to the urge to buy the numbers you need.

  3. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    Another common one is that Google exchanges to the algorithm in order to drive sites traffic down so that they’re forced to buy ads to compensate for the traffic. Happy users are loyal users, right? But we're not going to make an algorithmic change...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    For example, a channel-focused approach is mainly concerned with the right keywords, the right targeting settings and the best bids. While a single-channel management focus can have some tactical advantages, it often ignores the strategic goals of...