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  1. How to Solicit Feedback from Prospects and Customers

    Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales copy, testimonials, specs, psychological triggers to buy, etc.that would make any sane person pull out their wallet and give...

  2. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. The best chance at converting a social connection is to catch them in the right moment on the right device.

  3. How to Optimize Your Content Strategy With Social Listening

    Continuing with the yoga theme, if your business happens to sell yoga equipment, you can easily see there are significant conversations occurring around what type of equipment to buy. If you understand what your customers are saying, what they need...

  4. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    People need to be familiar with your content and style of delivery before they are ready to like you, trust you, or buy from you. That way, you'll always know if you're on the right track. If you find yourself creating endless content in a rut with...

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy: School may have just got out for some, but that doesn't mean search marketers...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Resist the Urge to Buy Them There are so many ways to find the right people to start following. As nice as it would be to just get the number and move on with +Post ads, don't give in to the urge to buy the numbers you need.