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  1. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  2. Mobile, the Ultimate Shopping Assistant, Says Google

    Customers, too, are already thinking about what they’re going to buy their loved ones and they’re turning to online retail stores to do so. Visits are precious but if you haven’t prepped consumers before they have entered the store and made sure...

  3. Deal With the Big Rocks First

    What are some big things that you need to get right first? Almost every site I‘ve seen is more oriented around providing solutions, requiring the users to read and assimilate all of the information to determine which solution is right for them.

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only if you get the AdWords part right to begin with. So fixing your AdWords account won’t necessarily open the floodgates of hungry prospects eager to...

  5. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  7. How to Solicit Feedback from Prospects and Customers

    Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales copy, testimonials, specs, psychological triggers to buy, etc.that would make any sane person pull out their wallet and give...

  8. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. The best chance at converting a social connection is to catch them in the right moment on the right device.

  9. How to Optimize Your Content Strategy With Social Listening

    Continuing with the yoga theme, if your business happens to sell yoga equipment, you can easily see there are significant conversations occurring around what type of equipment to buy. If you understand what your customers are saying, what they need...

  10. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    People need to be familiar with your content and style of delivery before they are ready to like you, trust you, or buy from you. That way, you'll always know if you're on the right track. If you find yourself creating endless content in a rut with...