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  1. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Whereas brands which haven't configured authorship yet include GigaOm, MacRumors, BuzzFeed, Business Insider, Twitter Blog and AdAge. Yahoo News Google are completely behind promoting Google+ and marketers who are only focusing on the direct ROI of...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  3. Setting up PPC Campaigns

    Relevance: Considering the above, you want to focus on the keyword themes that are closest to your business and goals, and that will fit into your budget. Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing).

  4. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    Try to think about what your business objectives really are,” Beeston said. Author, blogger and sensational keynote speaker, Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding...

  5. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    SOPA’s predecessor COICA would have allowed the Justice Department to seize domain names and order credit card and banks with U.S.operations to cease doing business with the accused sites immediately.