There's nothing more important in this business. Each one is worth it in the end, though, because you're increasing search rankings, increasing traffic and doing it the right way. There's a lot of panic and turmoil right now in the world of link...
It's also found a niche with small business owners who need to improve their optimization, but may not have the budget for a full SEO firm. Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO.
Small business that are growing fast, like the INC 500, should definitely upgrade their newsrooms. First, I'd hold a brown bag lunch and invite somebody from both groups to explain why collaboration and cooperation between the departments will...
For small to medium sized business owners, audit findings can help you focus on the core problems impacting your site, versus spinning your wheels. Those weren’t necessarily problems that needed to be fixed… they were small business opportunities.
Marketers have a variety of targeting options to use to connect with LinkedIn’s 175 million members, including 7.9 million business decision-makers, 1.3 million small business owners and 4.2 million corporate executives.
Success and value based metrics: This is every metric that measures success as defined by you and your business – goals, business outcome, sales, conversions such as downloads, bounce rate – revenue and return.
Where once business owners and marketers had to consider whether it was worth the hassle of managing both a Bing paid campaign (for the significantly lower traffic they yield over Google) and also make the same call on managing a Yahoo paid...
Most small business owners are savvy enough to know that 70 percent of their search engine rankings are the result of backlinks. This is especially frustrating for small business owners who don't have the time or resources to stay current in, what...
SEO professionals, small business owners, and even so-called digital marketing consultants all have a lot of excuses about why they aren’t testing. It’s the single most neglected discipline (just ahead of user experience) within the search industry...
However, the white elephant in the room is the group of con men who put up SEO placards, print SEO business cards, pretend to be an SEO practitioner, and take money from unsuspecting clients, who like children playing house pretend to be what they...
This is counter-intuitive and many small business owners fall prey to hype. To avoid making a costly mistake when hiring an SEM vendor, small business needs to arm themselves with enough knowledge to be competent as a vendor manager, and then...
With the recent mass confusion over unnatural link warnings in Google's Webmaster Tools, I noticed that loads of small business owners were frantically asking questions about what they should do. Sponsoring a small networking dinner with other...
Maybe you meet someone at a restaurant and give him a business card with your URL on it, then he includes you in his weekly roundup of local businesses. Legitimate Business Links These are your links on sites like your local city business listings...
Unfortunately, it seems the small business owners featured in the piece don’t truly understand why their search rankings fell. A post earlier this week, “SEO, Why You Are Doing it Wrong,” attempted to educate SMB owners about search engine...
Those fun online marketing ideas won’t work for the average boring small business, right? My Small Business is Too Boring for a Fancy SEM Strategy But in a post-Penguin world, these are incredibly legitimizing marketing ideas that leave the...
They know they should be more active online but need time to actually run their business. Odden shared the example of a medium-sized business site with thousands of pages, with a simple SEO error of duplicate title tags.
The goal of this post is to arm business owners with the tools necessary to understand what may have been triggered the drop in Google and how to avoid the same issue coming back to bite you in the future.
But what does that mean to the small- to medium-sized business owner? Hang out on other websites: Business owners who want a successful website should be spending about five times more time on other websites than they do on their own.
Unfortunately, assumptions, strategies and tactics change so rapidly in our industry that it’s hard for most small business owners to keep up, let alone try to research all the current news and advice that floods the blogosphere.
A focus on educating rather than marketing puts a small business on the right side of the search engine optimization (SEO) line. Small business owners already live on the edge, often with large debt and little margin for error.
