When your business is still new, you, as the solopreneur are usually doing all the work. According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work together, repurposing content means additional SEO...
The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...
Small Business Social Media: 3 Tips to Get Started Content Creation Ideas for Better Business Blog Posts, Images, or Videos Why can't we look at search marketing from the perspective of encouragement?
My advice is to start from these core business objectives: Grow Revenue, Reduce Costs, and Improve Satisfaction. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level...
Design has become a legitimacy signal and the lack thereof can directly impact visitors (and prospects) perceptions of the quality of your business and services. Bounce rate is one of those quality metrics that gets tossed around a lot in the...
If you can educate your boss and prove that what you do as an SEO is more than just links, you will be able to position yourself as an integral part of your business' marketing department. Owning a business is risky, making most business leaders...
This is reflected not only in increased headcount and familiarity with metrics and the recognition that search is important enough to require its own department but also in the fact that search marketers report that they expect to see an increase...
Giving away” content is a good thing (I’ve earned speaking engagements, new business and – yes – some links, because of these efforts). What we can focus on are those things that we can control, which is develop a sound web presence that the search...
Covario unveiled a new business unit, RIO SEO, that offers five search marketing and social media software modules. DJ: We have been working at this almost exclusively in combination with our partners for about seven months at the very highest...
To date, he said he’s invested $20K in the business and turnovers peaked at $600/day consistently for four weeks before Google’s Penguin update went into effect. The converse is that to succeed on Google, you have to play by their rules, which to a...
Although there is no schema markup for the industry you're in, there are markups for local business types, founder names, addresses, articles you've written, events you've run or attended, and many more.
If your business has been either forced into the spammy links game because it was what was required within your niche to rank, or you simply trusted your agency to ‘do the right thing’ then you could have an issue.
Are they looking for leisure or business information? Google's Panda search algorithm means that those sites which produce original, useful content rank more highly than "thin" sites, where content is either lacking in substance or duplicated from...
KPIS like links, rankings and search traffic as well as likes, fans, friends, followers, network size, rate of growth and such are all useful measures of progress that can lead to business outcomes. Loss of business, lower conversions, and so forth.
As one who both loves testing new ways of looking at data and also being a business owner who enjoys finding the best possible ROI on hardware and software alike I thought I'd put together my 78 favorite resources based on what they yield and what...
The business has to revolve around SEO in that we have to think of every decision, how will this affect our SEO? It helps generate conversation and links that help our position in organic search,” he told us.
Many companies really seem to have got their head around video and are taking the right steps to enable video marketing as a means to promote their business. With that in mind, the first thing I did when I got back to the office is plug all the...
Designs – Great for graphic design, especially simpler projects like banner ads, logos and business cards. I made a point of referring as much business as possible to my favorite vendors (like Felt Media) when I didn’t have work for them.
The table below shows an advertiser’s impressions through the course of a typical business day. If you can answer these questions you’ll be in a good position to start making adjustments to your bids or ad scheduling based on better knowledge of...
Could +1 be the 'killer app' for Google's Pay-per-click business? Google +1: Not Really Social, All About Business In all cases, anything you +1 is public in the Google search results pages unless you manually undo it.
