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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Especially with the latest trend in mobile, where brands are taking a hybrid approach. This hybrid approach is something brands may choose to create a unique experience for their most important landing pages where they are trying to drive conversions.

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more rigorous in their approach...

  3. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    Happy users are loyal users, right? So just approach some of the tools and services and products that you see on the various boards with a little bit of caution. Or do you keep hearing something inaccurate being repeated over and over even though...

  4. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Designers are often satisfied to see a .1 percent lift, not realizing that a more proactive approach routinely produces conversion rate lifts of 2x, 5x, and even 10x. Before launching into a long-term polishing project, make sure your design is...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    For example, a channel-focused approach is mainly concerned with the right keywords, the right targeting settings and the best bids. While a single-channel management focus can have some tactical advantages, it often ignores the strategic goals of...

  6. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...