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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Right? The content on your website educates your customer on what they're interested in right now. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing to your site in the right context. But before you embark on your own link-building campaign, it is...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Have You Chosen the Right Keywords? Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track. A quick sniff test to determine if your campaign is...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Well, according to the U.S.th Circuit Court of Appeals, Yelp has the legal right to do exactly this. It has the right to charge for legitimate advertising services, and the threat of pushing negative reviews up is little more than hard bargaining.

  5. Social Customer Service Secrets to Avoid Negative Search Results

    But when nothing is wrong, everything that does go right is amplified and a pleasant surprise. When something goes wrong, it seems like nothing is going right for a customer. Search results beware and be aware, customer service is part two of the...