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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Wow, that’s a huge loss, right? Do the right thing. For example, you might be providing related articles, your right sidebar probably contains a lot of supplemental content, you might be employing content syndication links from Outbrain, Taboola...

  2. Google to Fight Piracy by Modifying Search Algorithms

    We're also testing other ways of pointing people to legitimate sources of music and movies, including in the right-hand panel on the results page," Google added. Google has updated its search engine algorithms in an attempt to restrict piracy...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I understand that the rollercoaster ride can be exhausting, but if you are good at what you do, it will usually will go back up but only if you apply lesson #1 and hire the right people. The goal of these "lessons" is to help you use what I found...

  4. Introducing the Local Marketing Adoption Curve

    At the crawl stage, you want to focus on achieving brand consistency by getting the basics right with your local listings: have you claimed all the local listings where your name belongs? The explosion of channels and devices has made the...

  5. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  6. Native Advertising for Small Business: The Missing Link?

    Businesses on the Main Street of Small Town, USA, are taking the right steps, but lack a direction. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.

  7. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. When targeting consumers across devices, it is important...