Richard Kirk's article, "Google Makes Non-Desktop SEO an Absolute Necessity", digs deeper the infrastructure piece, while this article focuses primarily on the framework and rapid deployment of responsive design.
Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile...
Do you do SEO for a brand involved in a straight fight with another company? It's pretty common for brands to become fixated on one particular competitor; I've seen entire marketing strategies geared towards beating another brand, rather than...
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
If you’re at work, you know there are things that you could be doing right now to improve your website’s SEO. Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked...
Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve marketing performance? All the ideas below are based around the consumer pathway, a seven-step process which sits at the...
Recruitment is a make-or-break activity for SEO teams. Recruit the right person, you’re golden; recruit the wrong person, and life becomes really difficult! There is a ton of advice on how to recruit the right people to your SEO teams:
Inspired by Richard Kirk's open performance review of the Performics SEO strategy, I set out to establish some benchmarks for successful content ideas in 2012 as a basis to award specific badges of honor for each article.
With the end of the year upon us, I wanted to review my team’s 2012 performance to inform our approach for 2013 and set ourselves some targets. As we’ve been preaching to clients that good content is honest content, I thought why not post-mortem...
This series (which began here and continued here) has aimed to put forward some ideas around how to improve keyword research in order to make it more rigorous and efficient. In order to say that any keyword research process is worth using, it...
Note: This article is part of a series. To understand this piece I recommend you read part 1, which can be found here. Here's a downloadable Excel template to help you execute the process described in the article.
Keyword research is hugely important. The success of your entire SEO engagement depends on getting this piece of work right. Why? Because an informed client will judge you on how visible their website becomes for the terms in their SEO keyword list...
Editor's Note: Richard Kirk, Head of SEO at Performics Worldwide, took issue with Gareth Owen's (Head of SEO at Steak) recent column on Search Engine Watch and asked if he could post a rebuttal. Given this is a thorny issue that really has divided...
