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Rich Structured Data

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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets, which enhances the search user's experience through...

  2. Google Starts Penalizing Sites for Rich Snippet Spam

    If you use rich snippets on your websites, you should be aware that Google is now penalizing websites for spamming structured data markup. If you're unclear if you’re using rich snippets correctly, you should first check your Webmaster Tools...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    All structured data has a meaning and is connected across search, social, and digital marketing. In 2014, you'll need to utilize a rich set of data sources to ensure that you have a complete, 20/20 vision, on how your content and SEO is performing.

  4. Google Webmaster Tools Adds Debugging Support in Structured Data Dashboard

    If you utilize structured data markup on your websites, you'll be happy to know that Google has added debugging support in the Webmaster Tools console. When people begin working with structured data for implementation on their websites, mistakes...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We need to get even better at structured data since what Google is looking for is pre-defined fields plus metadata, like providing better descriptions for our products. Understand structured data, the semantic web and how Google looks to "link...

  6. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Schema.org and rich snippets reflect the structured way in which this data is now being presented in the SERPs. The way that this content and data is structured and presented in the SERP’s is the focus of my article today and how you can map the...

  7. Top Google Website Optimization Resources

    Rich Snippets & Structured Data Structured Data Testing Tool This is an awesome tool to test if authorship is working properly as well as your rich snippets and hcards. These resources range from beginner's guides to over-your-head programming...

  8. Google Rich Snippets Testing Tool Gets New Name, Design, Languages

    Google announced improvements to their rich snippet testing tool late last week, including a new moniker: the Structured Data Testing Tool. To learn more about rich snippets and structured data, see Jiyan Wei’s Getting Started with Semantic SEO.