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  1. 5 Development Tricks Self-Sufficient Marketers Should Master

    Summary That knowledge alone will help you immensely as you determine what tags you want added for your site and coach developers through the process. Use a web-based tool like BrowserStack to create a virtual machine and simulate what a site looks...

  2. Nuances of Spanish Language Search Marketing

    Summary With that said, if you're going to use the same URL for your site, you will want to avoid duplicate content issues by making sure your HREFLANG and canonical tags are in order. Placing the tag on the site will allow users to view content in...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Summary Updating your site with new content isn't enough to successfully drive web sales. The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked for help to personalize...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Summary During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...

  5. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    Summary If your site is back on the third or fourth page (or lower) of the rankings, chances are that the gap between you and improved rankings is small, basically because your relevance score is low, the perceived authority for that phrase is low...

  6. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Summary: Bad Signals Can Lead to Bad SEO Therefore, the site was providing a relatively large number of rich anchor text links to the engines, but users never saw that content. The main navigation should have triggered a secondary menu with links...

  7. What Does Google's Link Schemes Update Mean for Guest Posting?

    Summary That content has to be good and it has to be valuable to the site's audience, otherwise why bother? A guest post is a way to earn a link from a great, relevant site with your content. Cutts hits on some excellent points here that I think...

  8. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Summary If, however, your "interaction" goal is to drive searchers to your site, you should be using CPC bidding instead. Goodbye boring text ads, hello rich media. One of my favorite things about rich media ads is experimenting and testing which...