Summary In fact, rejoice when you find a site that won't allow rich anchor text in the post or the attribution. If you are locked into the world of PageRank and rich anchor text, chances are that you would view publishing multiple articles with the...
Summary During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...
Summary If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site?
Summary – It’s in the Code When presenting some of the problems you can pick up, most clients have no idea that those issues were present on the site. On the flip side, if you miss those harmful pieces of code, and leave them unattended, you leave...
Summary Guest posting by selecting high quality sites with well-curated content will be beneficial to your Author Rank – just like a good backlink would be to your site. Be sure to add the +1 button on your site as well to increase interactions and...
Summary Content has off-site link building support (Zemanta, guest posts, sponsorships, shout-outs). Web pages include link to rich, authoritative Google+ profile of author. Content marketing efforts are typically held to ROI metrics – this is...
Summary One big flag for this is a site that has a significant number of incoming links from posts that have rich anchor text embedded in the middle of the text. I always chuckle when I see a site with lots of links from Polish sites where the page...
Summary Annotations on Google Catalogs are so much more than just hyperlinks to product pages on your company’s ecommerce site. They are rich media repositories that you can use to extend the story that you are telling your audience through your...
Summary This will resemble the Barnes s what is most likely to be found missing in action on a typical eCommerce site: However, what if an ecommerce site was never “hit”? Breadcrumb navigation, which helps search engines understand site...
Summary Upload a couple of videos to portals like YouTube and Vimeo, and consider providing links back to related content and other relevant videos on your site. Use video as a portal to other content on your site.
Summary This specific group of elderly people tend to utilize the Google search bar as a place to enter the URL of the site they would like to visit. In order to satisfy these individuals, you will need to make sure you provide them with rich...
Summary Create rich descriptions that contain your keywords and link back to your site so that people searching for your key terms can discover your video and potentially visit your site. This is rich information ready for sharing.
What follows will be real examples of the content that can be created and a summary of 18 different types of content that can be generated from survey results. On your own site, publish a detailed article on the survey results and what they mean.
Summary Swedish social media entrepreneur Erik Wachtmeister recently announced the launch of a new site called Best of All Worlds, aimed at “the top 1 percent” of Internet users. Whatever your occupation, hobby or interests in fact, there's...
Summary Couple someone’s search term used to land on your site with the actions they take on it and you have given yourself a whole new level of insight into their intent. Site Retargeting Think of site retargeting as one step closer contact, since...
Summary In a world without link builders or SEOs, the natural distribution of anchor text to a site might look something like this: Imagine that you publish articles in Forbes and The New York Times as well as writing for your own site.
Summary For example, the other a guest post someone did on Forbes had six links to the site of the author, including rich anchor text links in the body of the post. Once you have identified if bad links are pointing at your site, you need to start...
Summary If you have two tags on your entire site, one with a duration of 1 day and one with a duration of 1 week, then your custom list might include people who have visited your site in the last week, but not in the last day.
Summary This could involve creating new content strategy for your site, working SEO in new product launches, or simply ensuring new marketing initiatives have SEO looped into the process. Regardless, you have to make a decision and really work on...
Summary Press releases should also be posted on your own site in addition to sending them to third party distribution for maximum SEO value. For those companies that are challenged to produce timely content, I would recommend leveraging these four...
