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Rich Media Search Spending

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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local videos, social media links and social sharing options Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Create rich media content like video, as it's easier to get...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. Metrics A Search and Earned Media Case Study Marty Muse, VP, Client Solutions Search and Earned Media

  4. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Along with the expected increase in spending, the shift to “sexier” mobile ad creative has its own trajectory, with video and rich media headed toward an increase of more than 50 percent by 2015. Instead of limiting the creative experiences to the...

  5. Search Ad Revenues Strong in Record-Breaking Half-Year, IAB Reports

    Display advertising (e.g.banner ads, rich media, digital video) totaled more than $4.4 billion in the first six months of 2010, an increase of nearly 16 percent over the same period in 2009. Search advertising remained the largest form of online...

  6. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    Every saturday we'll explore ideas, trends and tactics on topics that are indirectly related to search and social media. Nonetheless, huge media companies such as Disney and big gaming companies Electronic Arts are still getting on the act with...

  7. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    In traditional media, it's often difficult to control who is viewing your ad; with PPC, it's simple. Control over placement on the search engine results pages (SERPs) Who's Spending More? The second study scrutinized the order-value to see if users...

  8. SearchDay | The Search World's All A-Twitter

    Google AdWords Brings Rich Media and Video Templates to Display Ad Builder Posted by Nathania Johnson Apr 1, 2009 Last October, Google launched a display advertising builder in AdWords to help online advertisers create banner ads.