When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
Turned into a video and timed for the so-called "end of the world" in December 2012, it became a fresh tactic that once again earned high quality links and a host of social media shares. Turn to social media: Peruse the trending videos on sites...
A well-optimized infographic can boost inbound links, build your brand awareness, and feed great sharable and comment-driving content your social media channels. Create resource sites around search-optimized data, monetize the traffic with...
Arguably, the most competitive of all advertising media is the Google search results page. Rich people who want a beautiful sun room Rich folks looking for outdoor sun rooms that beautify their gardens have a completely different set of criteria (I...
Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local media direct sales channels. It's true that apps still beat mobile web in functionality – especially for media-rich mobile experiences such...
Google yesterday announced the acquisition of Wildfire, best-known as a Facebook contest and social media marketing app. Wildfire seems hopeful to continue their working relationship with Facebook, saying of the transition, “For now, we remain...
The platform combines ad and bid management with search advertising, rich media, and analytics. In its quest to dominate cross media marketing through simpler buying and management tools, Google this week also unveiled a more connected DoubleClick...
As companies look to efficiently use mobile rich media, they have begun to expand their advertising to multiple device environments. The portion of mobile rich media advertising campaigns using multiple device environments has doubled from 20...
Instead of limiting the creative experiences to the size of the “box” where they’ll be displayed, rich media campaigns allow for a more engaging experience. Along with the expected increase in spending, the shift to “sexier” mobile ad creative has...
Social Media Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies for ranking and maintaining a user-base through social media.
Display evolved with a whole range of formats available, including rich media, video and mobile, and also a number of ways of choosing where your ads will show. Google has unveiled changes to AdWords designed to make it easier to buy and track...
As more companies in heavily regulated industries search for cost savings, greater efficiencies for dollars spent, and better matches with modern sources of information, they are aggressively shifting dollars from traditional advertising to...
You can normally expect image or rich media ads to have roughly twice the click-through rate of text ads, but they will show less often. Rich media or flash ads. There is a real danger in some instances that you're advertising to people who used to...
Or will they now become more distracted by the rich media? Misi McClelland, metrics and media director at Ignite Social Media, spoke with ClickZ about Facebook Insights data being four days behind, or "like a month in marketing time," she added.
Change is the Convergence of Social Media, Content Marketing bringing your world, rich with people and information, into search” and while many argue the case for a level playing field and the inclusion of Facebook and Twitter data the fact...
In addition, Unruly distributes video and rich media formats across platforms including YouTube, Facebook, Twitter, premium publisher sites, influential blogs and mobile applications – reaching an audience of 725 million monthly unique users.
Google has launched a series of new rich media ad formats, designed to engage tablet and mobile users. Google released a two-minute infomercial video describing the new interactive rich media ad templates, currently in beta, which include:
The exchange also offers display, rich media, in-banner video, and in-stream video inventory. Big digital media buyer VivaKi plans to purchase in-app ads through the exchange. Later, demand side platforms, agency trading desks, and other media...
EMarketer has released analysis of mobile ad spending that predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich media, and video ads on the mobile platform.
