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  1. Your SEO Competition Isn't Who You Think It Is

    This is true even if we are in a top ranking position for the keyword – the more real estate on a SERP we can capture, the better – particularly when it comes to rich media. I had the pleasure of discussing the SEO competitive landscape as part of...

  2. Nuances of Spanish Language Search Marketing

    Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed to via social media like many other countries. Spaniards are less likely to multitask or media mesh when using the Web, only 54 percent of Web users use...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. You can increase online conversions with real-time...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local videos, social media links and social sharing options Local searchers fully expect a rich, engaging, and high-quality experience, yet many localized pages fail to deliver. Although structured data isn't a ranking factor (meaning all other...