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To compete successfully in today's new media landscape, simply having an optimized website isn't enough. These factors include modern design and content, usability and conversion, and search and social media.
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
Major media/blog sites are always hungry for content. Build Strong Social Media Presences Any social media site or search engine can see the number of interactions you get per follower, or measure the ratio of you many followers to following you have.
Instead, one of the tactics you can use is to promote the same or similar content on different media channels, popularly called “content repurposing”. Content Item #3: Social Media Updates The next step is to promote the content you’ve created on...
AFC doesn't always qualify as a candidate for QDF, but time factors can define awesome, especially for rich media content, such as trending video or photos. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked...
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
Social Media Health Checklist I don’t plan my social media posts Likewise, your social media strategy should involve a compilation of tactics that will appeal to your audience. While you may not “see” them as often, you should be paying attention...
An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank. Your links, paid search, and social media acts as the icing, but your content, information architecture...
Social Media Reviews, Rich Snippets, Recommended Products To take it a step further, you can use rich snippets for products, which gives you an additional opportunity to provide useful information about a product and increase the chance of a click...
Your web content, Google+ activities and other social media activity will all be associated with your Google+ page. Rich Brooks’ profile picture is a great example of applying this concept. Believe it.
Support rich media We were operating based on a modified version of my keyword evaluation model – but we also wanted to test out a new theory. So, taking lessons learned from growing a new website to over 100,000 visitors per month, toward the end...
Or is it the company that was bursting with useful information on its site, social "votes" via comments, and a strong social media following, and excellent customer support? Image Credit: Rich Anderson/Flickr
Embed Videos and Other Rich Media Add Rich Snippets It should come as no surprise that this seismic shift in content attitude among marketers is in lock step with Google’s aggressive crusade (verging on Draconian) to purge the SERPs of low value...
Rich media can almost always result in better engagement and garner more user clicks than static text links. Obviously, sites will only rank and appear for media specific queries if they have produced, optimized and distributed that specific type...
Article content includes a well made image/data graphic/infographic with embed code, ‘Pin’ button, social media birdseed (Visual.ly makes this easy). Content is promoted with media spend via paid search, auction-based display media, Twitter...
They take you outside the “usual suspects” that might be on your database or media directories, and identifies others that you might not have thought of. It’s covered extensively by mainstream media, specialist sites, and expert bloggers.
Rich media and flash ads are pretty prevalent (and successful) on display, but will struggle to get any traction on mobile platforms. Display campaigns didn't lose out on all the glory when Google announced Enhanced Campaigns recently.
According to Sri Sharma from Net Media Planet your user base is often on the move with 50 percent of searches having local intent in them. Smartphones and tablets now drive one out of every three minutes spent with digital media, according to new...
Here is a place where social media signals may add some real value as a signal. One big flag for this is a site that has a significant number of incoming links from posts that have rich anchor text embedded in the middle of the text.
