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Rich Content Approach Search

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  2. Responsive Design vs. Task-Oriented UX Design

    When users need to focus solely on one task with rich content and controls, they are more likely to need to sit down at a desktop. Given that most people use only their thumbs to type on a phone's virtual keyboard, it should come as no surprise...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Just think of it from the perspective of where Google wants you to basically say "Yes, the quality of this author, content and links I can personally vouch for. As the quality declined and the prevalence of poor quality content through guest...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    In 2014 we'll see a new content and page-centric SEO workflow form the backbone of, what I like to call, a new "Secure Search Manifesto. Google's Hummingbird update "rubber stamped" the essential need to focus on quality content marketing and, in...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Content and context rich pages, alongside paid search optimization, will be even more important. Rich content, the cornerstone of 3M's strategy for SEO, remains a critical aspect of our success going forward in the face of these recent changes.

  6. What Does Google's Link Schemes Update Mean for Guest Posting?

    Great, useful content won't always be rewarded with links, but if often will – it can be used for references and citations, or it can just be passed around because of its entertainment value. I think the combination of a rational analysis and...

  7. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    To determine the rich content information that appears in a snippet, search engines rely on markups on the source pages crawled. Authors could get a rich snippet enhanced search result that would display their author profile photo, along with a...