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  1. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    The downside is that the crucial content or key product data may not be visible to search engines, which often will not parse the JavaScript. And even if the engines do attempt to index the content, they often seem to have little confidence they...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  3. Responsive Design vs. Task-Oriented UX Design

    An emergency reservation task is more location and time dependent than a laptop or tablet hotel search task and requires a different UX approach. When users need to focus solely on one task with rich content and controls, they are more likely to...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    While link removal may help and is often necessary, what Google really wants to see is a site promoted and grown in a way that doesn't revolve around search engines. A successful SEO campaign is designed to be profitable even if the search engines...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    You could be surprised with how direct traffic from some sites performs when compared to search referrals. I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes.

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    In 2014 we'll see a new content and page-centric SEO workflow form the backbone of, what I like to call, a new "Secure Search Manifesto. Google's Hummingbird update "rubber stamped" the essential need to focus on quality content marketing and, in...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Content and context rich pages, alongside paid search optimization, will be even more important. Manager, Search + Web Content – Autodesk Perhaps this is the opportunity to finally break down the silo between SEO managers and paid search managers...

  8. What Does Google's Link Schemes Update Mean for Guest Posting?

    It seems like a natural fit to me, but a lot of search marketers are looking at this guideline update and just throwing the baby out with the bathwater. Cutts hits on some excellent points here that I think every search marketer, no matter their...