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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    A customer survey can be a source of rich content. Answers here can be rich in detail and provide you a ton of inspiration for content. Rich as this material may be, you can't just cut and paste the answers and drop them into your content.

  2. Your SEO Competition Isn't Who You Think It Is

    Here's the problem with not knowing who your online competition really is: Any subsequent competitive analysis – competitive backlink opportunities, keyword discovery, and even content strategy – will be misguided because you will be looking at...

  3. Nuances of Spanish Language Search Marketing

    With that said, if you're going to use the same URL for your site, you will want to avoid duplicate content issues by making sure your HREFLANG and canonical tags are in order. Placing the tag on the site will allow users to view content in their...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. The Psychology Behind Personalizing Website Content Personalizing the content makes this possible. By creating a dynamic web experience through personalized content...

  5. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.