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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too. Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works.

  2. Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]

    By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see. Approximately 70 percent of brand engagement on Pinterest is generated by users...

  3. Top Google Website Optimization Resources

    Rich Snippets & Structured Data This is an awesome tool to test if authorship is working properly as well as your rich snippets and hcards. Find out in this collection of tips, guides, resources, and tutorials straight from Google.

  4. 10 Vital Steps to Building Social Influence

    For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank. And essential. SEO will help you position your website properly to be found at the most critical points in...

  6. Penguin 2.0 Forewarning: The Google Perspective on Links

    Including rich anchor text links inside a guest post If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site?

  7. Bing Links Images of People (Not Just Authors) to Web Pages

    SEOs have been saying that authorship markup and other rich snippets are the future of SEO. However, now Bing is showing signs of what appears to be some sort of rich snippets markup. The underlyings of authorship markup on Google link directly to...