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  1. Top 5 Mistakes People Make Buying Paid Search Software

    Buying by Checklist (Or, The RFP Problem) They say in B2B marketing that if you’re brought in at the request for proposal (RFP) stage you’ve already lost the sale. I’ve probably talked to hundreds of companies thinking about or actively buying paid...

  2. Google’s Legal Woes: U.S. Government, Motorola, AT&T ... Al Franken?

    Google claims they’ve reached an agreement with the agency, who say the RFP from July 2010 is “stale,” paving the way for Microsoft and Google to once again go at each other’s throats over the lucrative government cloud contract.

  3. Creating an In-House Search Marketing Center of Excellence

    As a search team member you will find yourself championing internal RFP processes or onboarding new search agency partners. It isn’t uncommon for in-house search marketers to be numbered in single digits (if you’re lucky), unlike burgeoning social...

  4. The Search Bachelor

    How often has an agency gotten an RFP with a tight deadline from a client who has no time to answer questions? Last year, our agency lost an RFP mainly because we continued to push back on needing to know more about a client's change management and...

  5. Spending in a Tough Market

    The goals that should be in an RFP should be related to revenue and traffic, with a stipulation around the source of the traffic (i.e.search engines). After such ventures fail, the company will typically provide an RFP with goals that can't be tied...

  6. SEW Experts: Spending in a Tough Market

    In today's enterprise search marketing column, "Spending in a Tough Market," Aaron Shear reminds us that the SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source...

  7. Give SEO Time!

    In their RFP, they said they understood that their business was highly competitive for organic search. I won't touch some SEO projects with a 10-foot pole. Especially when people make bad decisions or set themselves up for failure.

  8. Link Building, Circa 2008

    People have also linked to our SEO RFP, which anyone can use (yes, including competitors). SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key...

  9. 25 Design Best Practices for Your Small Business Web Site

    Don't overload your contact or RFP forms with information. Where do you start after your business plan is worked out and you're secure in what you're going to place on your Web site? Whether you plan to hire a designer or figure it out for yourself...

  10. Great Expectations: How to Communicate SEO Value

    You've answered the request for information (RFI), presented the request for proposal (RFP), and won the business. You've made it through legal review, developed a strategy, and got the client to implement your recommendations.

  11. What You Need to Know Before Committing to SEO

    I've written about this before, but please take advantage of my SEO RFP template. How much does it cost? Congratulations, you've just set yourself up for a bad experience! As much as the SEM industry is responsible for creating some bad experiences...