I remember a time when almost every RFP included questions about how our agency monitored click fraud. Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month.
That is one reason why creating a SEO request for proposal (RFP) is important. Without at least a basic understanding of SEO, it's really tough to tell the difference between someone who knows their stuff and someone who talks a great game without...
Buying by Checklist (Or, The RFP Problem) They say in B2B marketing that if you’re brought in at the request for proposal (RFP) stage you’ve already lost the sale. I’ve probably talked to hundreds of companies thinking about or actively buying paid...
The Designer creates an image for the campaign for Optimizers to choose from, or Optimizers can send out a mini-RFP. Facebook optimization experts and designers work together to provide agencies scalable, targeted ad campaign options with an...
Google claims they’ve reached an agreement with the agency, who say the RFP from July 2010 is “stale,” paving the way for Microsoft and Google to once again go at each other’s throats over the lucrative government cloud contract.
As a search team member you will find yourself championing internal RFP processes or onboarding new search agency partners. It isn’t uncommon for in-house search marketers to be numbered in single digits (if you’re lucky), unlike burgeoning social...
Nieman Lab had published in September 2009 an RFP from the Search giant to the Newspaper Association of America, requesting paid content approaches. How it will work According to the Italian newspaper, Google has approached publishers to "test...
Both of those scenarios assume that everything's perfect the first time around (even for the best of us, good luck with that), and without factoring in the time it takes to RFP from agencies, to hire in-house help, or to simply get the green light...
Second, raise questions, possibly via a Request For Proposal (RFP). A vast majority of international search marketing resourcing decisions made this month will be taken by people who've never had to make such decisions -- at least in an...
Starting with an RFP is a great way to make sure the company you hire is on the same page as you. For most entrepreneurs, the goal is to grow and expand, and companies that rely on the Web for presence, and even sales, are no different.
How often has an agency gotten an RFP with a tight deadline from a client who has no time to answer questions? Last year, our agency lost an RFP mainly because we continued to push back on needing to know more about a client's change management and...
The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. Today's Top Story: KevinRyan Maximum PPC SEW EXPERTS: SEARCHING FOR MEANING Advertisers...
The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. Today's Top Story: MarkJackson International SEO Challenges and Tips SEW EXPERTS: AU...
The goals that should be in an RFP should be related to revenue and traffic, with a stipulation around the source of the traffic (i.e.search engines). After such ventures fail, the company will typically provide an RFP with goals that can't be tied...
In today's enterprise search marketing column, "Spending in a Tough Market," Aaron Shear reminds us that the SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source...
In their RFP, they said they understood that their business was highly competitive for organic search. I won't touch some SEO projects with a 10-foot pole. Especially when people make bad decisions or set themselves up for failure.
People have also linked to our SEO RFP, which anyone can use (yes, including competitors). SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key...
Don't overload your contact or RFP forms with information. Where do you start after your business plan is worked out and you're secure in what you're going to place on your Web site? Whether you plan to hire a designer or figure it out for yourself...
You've answered the request for information (RFI), presented the request for proposal (RFP), and won the business. You've made it through legal review, developed a strategy, and got the client to implement your recommendations.
I've written about this before, but please take advantage of my SEO RFP template. How much does it cost? Congratulations, you've just set yourself up for a bad experience! As much as the SEM industry is responsible for creating some bad experiences...
