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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bringing all the necessary team members together to execute an initial campaign can be quite challenging, but once the company gets into a regular cadence of these content marketing initiatives, the rewards can go far beyond SEO and link-building.

  2. Last-Minute SEO - Here Come the Holidays!

    Long tail can be a huge winner because people use so many different types of phrases to find the items they are looking for and Google’s Hummingbird update rewards these types of searches. For those who might not know what those little "ad" symbols...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Learning as you go pays off; with risk comes great rewards. Among those Bonney enlisted during the early days of the agency were Paul Haney and Jack King, who would soon play key roles during the Apollo program.

  4. Attention Digital Marketing Director: Read This for Your Social Media Success

    During my recent presentation at SES Toronto, I shared the ways in which executives need to start thinking about social to see the big picture of investing and reaping its rewards. Each team member who contributes to your social media program must...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    This high touch approach to building relationships with the most influential among your target audience is more effective at building a large base of brand advocates than special rewards and brand swag.

  6. Social TV Grows Up: Communities and Advertisers Flock

    Viggle not only lets users check in to television shows, it rewards them for checking in to those shows (and for watching in-app video ads) with points. Viggle’s app is like IntoNow in that it listens to what you're watching to verify the program...

  7. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    So, in that sense, Google still rewards the smart marketers who embrace the connected consumer. Time to assess the social graph and personalization elements of the SEO program. Koozai’s Online Marketing Manager has put together a wish list of items...

  8. WordPress Launches WordAds - Because 'You Deserve Better Than AdSense'

    In response to a question about how ad revenue is split between WordPress and publishers, founding developer Matt Mullenweg responded, “Our primary goal is to create something that rewards bloggers for their hard work and the quality of their work...