SEO News

Reward

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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. Version 5.0 of the handbook is dated March 2014, and contains updated...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Or should we continue down the slow and steady path with the hopes that the search engines may actually reward those of us doing the right thing, one day? On occasion, I'll search [search engine optimization companies] on Google to see just who is...

  3. So... You Think SEO Has Changed?

    Thus search engines reward excellent content with high rankings. I usually find these statements short sighted. Nothing could be further from the truth. SEO (still) isn't dead and won't be until the day that search engines can no longer drive...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So when I do a post like this, I'm trying to provide guidance on the sort of behavior or activity that Google would prefer not to reward. As the quality declined and the prevalence of poor quality content through guest blogging increased, it was...

  5. Using the DMAIC Process for SEO Projects

    However, it's all about the way you lead a team and reward hard work. Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it's...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Recognize and reward the people that Like, Tweet, Pin, or Follow Your Content. Recognize and reward your influencers, the people who are actively referring their friends and followers to your content.