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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    And if your organic results improve over time, you can revisit your strategy to determine if bidding on your brand is profitable for you. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    After previewing your new tags, you can revisit the browser tab containing Google Tag Manager and click the "Exit" link in the preview and debug message. Sure, if you're a business with a small and simple website, then slapping a tracking tag on...

  3. Top 10 SEO New Year's Resolutions for a Successful 2014

    As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate, reassess, and revisit SEO tactics. It's been quite a year for SEO folk everywhere. In the spirit of a New Year's Eve edition, I'm presenting some of the most popular...

  4. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Third, we were able to revisit their XML sitemap strategy and form a stronger plan for how to handle the millions of URLs on the site. On sites with millions of pages indexed, technical problems can sometimes yield catastrophic results.

  5. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    Hopefully this post helped you understand how to use Screaming Frog and Deep Crawl to check links removals without having to revisit every page. With the release of the much-anticipated algorithm update, many in the industry wondered how bad the...