With basic SEO out of the way, you now need to think about straightening out your business listings and optimizing your off-site local pages like Google+, Yahoo, Bing, Yelp, and many others. They 1) Host the local landing page and 2) Claim any...
Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility. Remain Engaged Through Reviews.
There's also the matter of format: Will Facebook's Open Graph actions ("liked", "ate" "read", etc.capture the nuance of local merchant quality in the way that Yelp's long-form reviews can? But will it have the volume of local content to match Yelp...
How to Encourage More Reviews on Yelp Yelp is all about reviews (more on this below). Side Note: Yelp has actually been criticized in the past for inconsistently removing reviews that violate its Terms of Service or Content guidelines, so it's...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
For example, you might hear about a restaurant from a friend, but only make the reservation after seeing a string of positive reviews on Yelp. Users tasked with digesting complex value propositions or deals that require an investment of more than...
And to take this further, maybe augment your paid search and social media messaging with some actual language from user-generated content; pull from on-site reviews, tweets, Facebook messages, or Yelp to increase impressions of positive sentiment...
We have already arrived at a post-search era when users and visits are coming from an ever-greater variety of places, using discovery-type apps and sites like Foursquare and Yelp as opposed to traditional search engines.
I use Yelp to find restaurants, the Weather Channel app for local weather, Google Maps for directions, etc. More Background and Reviews All of the reviews I’ve read are lukewarm to effusive. What is Graph Search?
For B2B, for example, if you offer professional services like accounting, where are your prospects likely to find you: LinkedIn, Angie’s List, Yelp? On the right side, we see great opportunity to target Yelp in the Google Display Network.
Yelp – Local best practices percent of national brands to invest more in local Over the next couple of weeks, some of the top expert from SEW will share insights, yearly reviews, and tips on SEO, PPC, social, local and mobile as we enter 2013.
Yelp is still the 800 pound gorilla in this neighborhood, but Angie’s List, TripAdvisor, OpenTable, and Judy’s Book are all important sites as well. Also, many sites in other neighborhoods – including the search engines themselves – offer user...
We have many other (positive) reviews, but they were filtered (Yelp first time reviewers’ reviews can be filtered). And, to be fair and completely honest, my company had a bad review on Yelp (happy to share this story with anyone who wants to...
Most of the group buying sites will pull in reviews from Yelp or Citysearch. The Importance of Reviews: Before and After The better your reviews, the stronger your brand, and the less frequently you discount, the more likely they are to purchase.
We'll be joining brands such as Facebook, Quora, Marriott, American Express, Gap, Macy’s, Yelp and Skype to discuss "the CMO agenda" and future of marketing automation for websites, search engines, and social media.
Google’s foray into publishing local reviews is bad news for Yelp, whose stock plummeted after the announcement. Google used to pay Yelp in order to use their reviews on Google Maps. For now, companies like Yelp and TripAdvisor have every reason to...
Yelp is a local review site with more than 30 million user-generated reviews and active communities in 15 different countries. Yelp’s challenges are unique given the sheer size of their website, the volume of reviews and other pages they have to...
Using local photos posted to Flickr, reviews of local business on Yelp, and channeling pertinent information from Craigslist, its users can chat and post messages about the goings on in their specific location.
It also allows for taking advantage of the diverse array of business data including name, address, and phone number details and descriptive content like Yelp reviews, Foursquare check-ins, and Groupon offers that are available in the local search...
Leave reviews for local businesses you've visited on sites like Yelp. Links matter. There's no debate links are a big signal of quality to search engines, so you need to know your ABCs. Whether you're starting from scratch or looking to further...
