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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Links to review sites like Google+, Yahoo Local, Yelp, Angie's List, and others. Claim and manage your listings on major social networks like Google+, Facebook, Yelp, and Foursquare. Of course, managing all of these citations, claimed and unclaimed...

  2. Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech'

    A U.S.court has ordered local business review website Yelp to reveal the names of seven of its anonymous reviewers. The only way for Hadeed to find out whether this was the case was to subpoena Yelp for the information, the Washington Times reported.

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In local, there was Yelp. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and...

  4. 4 Google Changes and How Online Merchants Can Adapt

    Send consistent business information to Google (as well as other search engines), and social profiles (Yelp, Facebook, Zagat). This month Google begins using Google+ user information to accompany products in the form of user reviews, advertisements...

  5. Yelp Lawsuit Seeks Wages for Yelpers

    Yelpers") that have been posting free reviews on Yelp. Jeung said she should be able to leave reviews for any company that is publicly listed on Yelp, but yet Yelp's actions are making Yelpers think twice before leaving a positive review for a...

  6. Fake Online Reviews Cost 19 Companies $350,000

    Some companies are being proactive and deleting or marking reviews they suspect to be fake, such as Yelp with their Consumer Alerts. There is a lot of value in having a business or service that reviews very well on places such as Yelp, and the...