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  1. Google Maps Adds New Features and Brighter Colors

    Google is doing what it does best, which is taking simple features and packaging them in a way that creates a great user experience. The option for Uber will only appear if the user already has the car service application installed on their phone.

  2. Can Groupon Break Into the Search Market?

    The feature, which was tested in five cities before its introduction last week, is similar to Yelp, right down to the user reviews. With Groupon's Gnome tablet, business owners can track user content, respond to people's ratings, and redeem...

  3. The Evolution of SERPs and User Behaviors

    Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s average user — but we spend far less time thinking about how they are adapting their search behavior each time Google makes a change.

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp could still find itself in a lawsuit over false advertising, fraud and anything else related to exactly how it handles user reviews. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. One of the key aspects of these businesses was, and still remains, the...

  6. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Even if you don't have an ecommerce site or a site that could be considered a YMYL site, following the advice above is also good for usability and gives your visitors a better user experience. If your website has good reviews, you have great star...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Brainstorm tactics that serve both business and user goals. For each tactic, brainstorm possible implementation outcomes and factors – both good and shares, web traffic, comments, testimonies, user-generated content, leads, support...