User-facing matters aside, what about the equally important issue of monetization (a common question for all things Facebook). That not only creates points of user engagement, but monetizable moments that SMBs can share and spotlight within their...
There is much more connection with Google+ and what they display on the map popups, meaning it is much more critical for businesses to make sure their Google+ page is active with correct information, including hours and photos, and user reviews of...
Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through the results.
And while there are some scripting techniques for showing and hiding content that are above board, there are scripting techniques that serve up different content for the spider and user. Today's SEO is about quality, about the user experience, user...
Tailoring mobile ad strategies to reflect each country’s distinct mobile user populations is more important than ever. Research focus areas also differ between the two countries’ mobile users – UK mobile searchers cite price comparisons and reviews...
The implication is that different elements of a brand are being discussed including the products, customer service, business practices, branding, geo-specific topics, user help topics and corporate responsibility, among others.
Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads. While 500,000 downloads in nine days sounds like quite an acomplishment, one savvy tweeter pointed out that this...
You have to take all of these things into consideration, because if your app starts crashing or giving the user a bad experience you're dead in the water. And landscape vs.portrait, depending on how the user views the pages, can make a big...
The product page offers multiple ways to engage, with a zoom button (subjectively probably not big enough), and plenty of other user-centric options such as writing reviews, checking inventory, etc. Remember: for instant user assessment of...
Such sharing will provide instant marketing, negative or positive, for whatever establishment or event the user is at. Social reviews will also register on search results, giving users a better perspective on whether they want to patronize a...
Build the authority of your brand through +1's and user reviews. The forward path of mobile search, increased local search, the influence of Google+, as well as user reviews, makes Google+ Local an invaluable platform for small businesses to utilize.
Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us? What creates awareness and what convinces a user to buy might be two very different channels.
What do you want the user to be able to do at each page level? Top-level category pages will have a different purpose than product pages – and they all center on the user and the shopping experience. But ecommerce content can serve an important...
They're comprised entirely of user-generated content. In-Depth Reviews: Look at the noteworthy products or services in your industry or even tangentially related industries, and publish an in-depth, well-researched sincere and honest review of that...
When we're considering visitors the first thing we need to do is separate the purpose and expectations a user will have when visiting a blog. For example, if you run a food tour company, blogging about great restaurant openings with reviews or even...
Despite the stated goal by 78 percent of those surveyed being “extremely” or “quite” committed to delivering a quality user experience to customers, an alarming percentage of brands admit knowing that their website will disappoint their customers.
Also, user reviews serve as a free source content that serves to freshen up and lengthen your documents, two signals that influence rankings. The benefits of implementing user reviews on your site are exponential.
Way back in sixth position is TripAdvisor, a travel review site that does a great job in doing exactly that; addressing the user's intent, capturing attention, and inspiring the click. The wherecomponent relies on core optimization, the site's...
In a recent presentation, Duane Forrester shared the following image in a presentation called “Tomorrow’s SEO”, which cites the relationship of social to content, SEO, link building, and user experience.
At this stage of the pathway, consumers are ready to buy; it’s vital here to provide a better user experience than competitors to maximize the chance of conversion. It is vital to make a great user experience on these pages something the entire...
