SEO News

Reviews User

  1. The Evolution of SERPs and User Behaviors

    Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s average user — but we spend far less time thinking about how they are adapting their search behavior each time Google makes a change.

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp could still find itself in a lawsuit over false advertising, fraud and anything else related to exactly how it handles user reviews. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    Although on your site, the user does not complete the conversion action As that same user browsers the Internet, you can serve them remarketing display ads encouraging a conversion A user submits a search query to a search engine

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Make sure your landing page delivers on what was promised in the ad, and that it does so in a way that is user-friendly for the consumer. To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who consistently appeared on...

  6. 4 UX Tips That Will Improve Your Content Strategy

    UX reviews take into account the visual appeal of a user interface. User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our...