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  1. Writing Your Way to the Top of Search and Social Results

    We are writing for the attention deficit mobile user and the desktop power researcher. User-Generated Content It’s the reviews that matter most to today’s social-savvy consumer. So although you want to invest in the most qualified writers, your...

  2. Can Groupon Break Into the Search Market?

    The feature, which was tested in five cities before its introduction last week, is similar to Yelp, right down to the user reviews. With Groupon's Gnome tablet, business owners can track user content, respond to people's ratings, and redeem...

  3. The Evolution of SERPs and User Behaviors

    Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s average user — but we spend far less time thinking about how they are adapting their search behavior each time Google makes a change.

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp could still find itself in a lawsuit over false advertising, fraud and anything else related to exactly how it handles user reviews. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    Although on your site, the user does not complete the conversion action As that same user browsers the Internet, you can serve them remarketing display ads encouraging a conversion A user submits a search query to a search engine

  7. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Make sure your landing page delivers on what was promised in the ad, and that it does so in a way that is user-friendly for the consumer. To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who consistently appeared on...