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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp could still find itself in a lawsuit over false advertising, fraud and anything else related to exactly how it handles user reviews. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Although on your site, the user does not complete the conversion action As that same user browsers the Internet, you can serve them remarketing display ads encouraging a conversion A user submits a search query to a search engine

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Make sure your landing page delivers on what was promised in the ad, and that it does so in a way that is user-friendly for the consumer. To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who consistently appeared on...

  4. 4 UX Tips That Will Improve Your Content Strategy

    UX reviews take into account the visual appeal of a user interface. User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Those who are constantly working on gaining a competitive edge with tools and research plus improving continuity for a better user experience usually win the battle. Here is a good post that lists and reviews competitive analysis and keyword...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. Discrete content elements – web pages, images, PDFs...