So many great effects of having above-average visuals; from a search POV one of the main ones is improved CTR: in many directories / local search engines CTR is a ranking factor. This is the wild world of reviews, an increasingly important part of...
Sites need to stay focused on the most important thing – and that’s not what the engines are doing. For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO).
Think of how search engines reject most ads with unsubstantiated claims and superlatives in them. Shopping is inherently a social experience, and what could be more social that Facebook? Overpromise in your description, and you might just end up...
Sure you can leave that process up to the user as they utilize search engines and local directory applications – but who’s to say they won’t stumble upon your competitor in the process? Once a mobile holiday shopper has been driven to visit a...
Other shopping engines such as Nextag and Shopzilla provide absolutely no transparency on this front! For most of that time, Google had mixed its shopping results into the organic search results. The goal of this article is to clarify exactly what...
As someone who uses search engines all day I couldn't help but worry that I'd skewed the results by simply knowing the layouts. This may seem simple, but it could well be one of the most powerful features of all the engines.
What we can focus on are those things that we can control, which is develop a sound web presence that the search engines “should want to” rank – one that: You want to try to build a company’s web presence that the search engines should want to rank.
These are the 10 best comparison shopping engines, based on traffic, revenue, conversion rate, return on spend, average cost-per-click (CPC), quality of merchant tools, and merchant response ratings. Google Product Search (Free for now) – Google...
It's an energy field created by magnetic content that binds search engines, web visitors, and marketers together. Wielding the Force of magnetic content not only boosts authority and relevance with search engines, but it also aids conversion, brand...
As we near the buying frenzy that is post-Thanksgiving in the U.S.the search engines are all likely to launch new shopping features. Yahoo, which recently rolled out redesigned search results, is adding some new search options just in time for the...
Hand-feeding Google, Covering your SERP Assets" discussed how you can best feed your content to the search engines. Once upon a time, search engine results consisted of 10 site listings as well as the occasional 1/3/7 pack of local listings.
With continued acquisitions of vertical search providers like Google’s acquisition of ITA for travel search or Zagat for restaurant reviews, the core search engines appear focused on this type of searcher intent and I would expect their results...
One of the first steps of a successful SEO campaign is to make sure you aren’t accidently withholding site content from search engines, as discussed in “Don’t Let Small Disconnects Lead to SEO Disaster.
It’s easy for online marketers to become distracted by the search engines and forget the real reason they’re doing SEO in the first place: the customer. Understand Your Audience's Pain Point(s) that’s well optimized for the search engines, but also...
Recently, the big three search engines announced they would work together and create standardized tags using micro data. For those of you unfamiliar with micro data, it was introduced with HTML5 and is a way of adding more context for search...
Even though search engines are used less for researching gift shopping during the summer months, there are pockets of high activity. Savvy online shoppers who look for deals, rebates, promo codes, reviews, and price comparisons elicit different...
Google is king, Bing is inching up, Yahoo is still around -- and the rest of the 69 search engines Hitwise tracks aren't even worth mentioning by name.comScore Releases February 2011 U.S. Both major search engines admitted today they have 'white...
SEO: Search engines typically are far more willing to serve less informative-based content within the confines of these results, as they generally tend to map results with user intent. Conversely, from a search engine optimization (SEO) perspective...
These too are indexed by search engines (for the most part), and further fill out the online word of mouth picture. On the heels of this key strategic distinction, here's how to target the social media audience in search engines, guiding them in...
The Top Ten Comparison Shopping Engines Compared - Q4 2010 - CPC Strategy It appears as though the engines (in particular Google) may be responding to an increase in manipulative social activity. Search Engine Optimization
