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  1. How to Optimize Your Content Strategy With Social Listening

    Chances are, they are talking about your product, service, or industry. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that same brand. Whereas, Information-Seeking users may need to go to a Testimonials or...

  3. 4 UX Tips That Will Improve Your Content Strategy

    UX reviews take into account the visual appeal of a user interface. What is it about our product or service that the buyer isn't confident about at this point in the process? User experience (UX) focused marketing doesn't just extend to an...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  5. 4 Google Changes and How Online Merchants Can Adapt

    Build content and product information around user needs. Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local...