For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. Informative guides (process-driven "how-tos," consumer...
Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results.
When this typical and reasonable consumer is closer to making a purchase, he may look for reviews of your products and customer service, searching on keywords like [your brand] + "reviews" and [your brand] + "return policy.
Advertorials are essentially paid "content", whether articles or reviews, disguised to appear that they are simple editorials by someone who has used the product or service in question, and is writing about it without ulterior motives.
In a perfect world, your new customer would discover a secondary product right after they made a purchase (or ideally before so they can add it to their cart! After someone makes a purchase, you may consider displaying testimonials for that product...
While Publicists Want to Leverage Product Reviews for Coverage Because product reviews are a hit among the blogosphere. And with the merging of these two forms of media, so too are product reviews showing up on digital publications that you'd think...
For example, are your users leaving product reviews, referring the application to others, etc. The next type of analysis is Funnel analysis, which basically allows you to see who, at Activation, downloaded the product, used it 1x and filled out a...
The product page offers multiple ways to engage, with a zoom button (subjectively probably not big enough), and plenty of other user-centric options such as writing reviews, checking inventory, etc. Home Depot offers clear branding, white space to...
Product/service keywords in reviews Product/service keyword in website URL The key is to build a strong local page that includes all pertinent business information (address, contact information, operating hours), engaging content (photos, positive...
Main product or services page to contact sales page: If the main purpose of the site is to promote the organization’s main product, did the visitor review the product page, then the pricing page then the contact sales page?
In-Depth Reviews: Look at the noteworthy products or services in your industry or even tangentially related industries, and publish an in-depth, well-researched sincere and honest review of that product or service.
I did that myself, simply stating that unless I stated otherwise, any tool, service or product review should be assumed to involve no remuneration, unless I specifically said otherwise in the subject post.
Think about product reviews, giveaways, content marketing (that isn't guest blogging). I would tell detractors that over time relationship building will lead to attract more of the engaged customers who are loyal to the brand and in the end will...
Instead, we concentrated on refining a product or service landing page that has a higher than average bounce rate and doesn’t lead to very many conversions. We're directly plugged into the customer service team and create content based on the needs...
This also applies to any product, service, analysis, etc.you may post about. Write about product or service launches, changes in your industry and related areas. In the age of social media the attention that business blogs used to have is...
Content is more of a subliminal means to communicate a brand’s value proposition and could come in the form of press releases, testimonials, infographics, product reviews, or editorial style articles that might offers tips and helpful resourceful...
For example, on a search for Nokia, Aliyun’s SERP delivered links to product reviews on the Finnish handset brand in its top results: Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently...
User reviews instill trust and social proof for a product or service. This is especially true when it comes to SEO landing pages, where you’re trying to sell a product, prompt a form fill etc. When you want users to take a specific action, you need...
Input some keywords that are relevant to your product or service, and Google will match your ads to websites. Try Topics or Categories relevant to your product or service. Peel back the curtain and you will find a big world of networks, DSPs, and...
Product Development GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc. GOAL: Grow Awareness, Reduce Ad Costs brand/product online social mentions, pins, etc.
