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  1. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Optimizing for the research and comparison phases will increase visibility to customers that have not yet decided what product or brand they wish to purchase. Most brands find it easier to dominate search engine results for the name of their...

  2. Wajam Social Search Now Includes Shopping.com Product Recommendations

    Social search startup Wajam is taking the shopping world by storm by adding product recommendations from your friends on Facebook, Twitter, and Google+ whenever you shop online. In order to give users everything they need to make a purchasing...

  3. How to Use QR Codes for Better Conversion Rates

    Product Info or Comparison Data on Price Tags Feature a QR code near product price tags that encourage users to scan and view additional info, customer reviews or price comparisons. When" opportunities: After attending a demo, in-store shopping...

  4. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    Encourages retailers on product comparison pages to compete by price and reviews The impact of adding UPCs to your shopping feed depends on whether you’re price competitive, your number of products, and how Google currently organizes your products...

  5. Buy Cycle Link Building: A Content Marketing Guide for Link Strategists

    Obviously any off site content will ideally have your brand name in it -- stuff like product/service reviews and subject-matter expert interviews so that your brand SERPs look great and demonstrate a high level of involvement with your niche media.

  6. SearchDay: There's No Secret Recipe to SEO

    How can it help you educate potential clients or customers, or spread the word about your product or idea so that people are talking about it among themselves? Though search volume continues to rise and capture a growing percentage of product...