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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics, so finding a partner...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). To find out, I conducted a study analyzing estimated CTRs for 268 advertisers...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. A strong local search presence and visibility has always been...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. One of the key aspects of these businesses was, and still remains, the...

  5. 4 Google Changes and How Online Merchants Can Adapt

    Local search is becoming a bigger priority for Google, something which Google's local update highlighted early this month. Google added local availability and local storefront features to Product Listing Ads, broadening online search information on...

  6. 7 Ways to Make Your Google Search Result Stand Out

    A great way to increase your local search rankings is to simply ask your customer and clients for Google reviews. Google search results will truncate right around the 65 character mark. If you Google anything SEO related, the SERPs are peppered...