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  1. Nuances of Spanish Language Search Marketing

    While both appreciate being of Latin American descent (and they aren't rivals), both just have different variations of their language and culture and they don't feel any more related then one person who lives in the U.S.feels toward a South...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    It's created quickly, cheaply, and it's twice as trustworthy as content that lives on a brand's website. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer...

  3. How to Build Your First Content Marketing Strategy

    How Can You Make Your Customers Lives Easier by Solving a Common Problem They Face? A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Although the PC still plays a major role in our digital lives, consumers are starting to rely heavily on their mobile devices, utilizing either smartphone or tablet based on distinct needs. But when a tablet user accesses their device to search for...

  5. 'The Power of Google' Senate Hearing is Must Watch TV Today

    We really don't need a Big Brother and this may be the start of the break up of a dominant force in everyone's lives. It has added online commerce offerings in local retail and restaurants, comparison shopping and travel, and folded them into its...

  6. User Ratings and Reviews: Join the Conversation

    In "Local Search Lives or Dies by User Reviews," we discussed how social media and ratings and reviews were beginning to meld with local. Many sites offer ratings and reviews as a one of many features on of their local search product, including...

  7. GenieKnows Its Verticals

    When not traveling between conferences, Jim lives with a perpetually annoyed cat named Hypertext in the northwest techno-outport of Victoria, British Columbia. Combining search results with satellite or graphic maps, GenieKnows has a powerful and...